Role: Sr. Product Designer | Team: Product Designer, Visual Designer, UX Researcher | Duration: 4 months

USER PersonaS

We identified two core user groups within our target audience. Essentially, there are the Quick Fixers who are early in their menopause journey, and also the Adjusted Advocates that have had years to calibrate and turn to the community as listeners and contributors.

Competitive Analysis

Looking at the competitive landscape, we analyzed several brands that provided menopause resources. The brands lean to self-education and learning about the concerns and symptoms of menopause. Some of the key resources include quizzing, blog articles, and educational guides, which help drive user engagement and acquisition.

DEFINE: iA / Design System

We wanted to define the site architecture to maximize the quality of time spent browsing the online platform. We listed symptoms and product categories that were most common and placed them in shoppable collections and educational segments within the global navigation. We then uitilized core branding style and colors and applied to our components library.

Creating a Discoverable and personalized SHOPPING Experience
that serves the menopause community.

DEMO