GymPal

 
mockup2.png

Finding Motivation for Fitness Apps

2020 UX Capstone Project

Created with Figma


OBJECTIVE

This project was a final submission for Udacity UX bootcamp. The objective was to find opportunities to develop a health and fitness app for busy adults working in the city to socialize and to encourage them to reach their fitness goals.

We wanted to find out how the average adult are currently using fitness apps to motivate themselves to stay in shape. Our goal was to uncover opportunities and needs that may exist in the health and fitness app space. The results will then help us shape the direction we take in developing our product.

RESEARCH

We surveyed a small focus group of active adults in the San Francisco Bay Area on how they use fitness apps to engage in workouts and what needs or pain points they encounter while using these products. We asked questions pertaining to their behaviors and feelings about current products, and what features they would be interested in using.

  • How often do you exercise in a week? How do you fit in time to exercise? Do you keep track of your progress?

  • How do you feel about using fitness apps? Is there an app that you use or have used in the past?

  • How long have you been using the apps you mentioned? What was that experience like? What did you like or dislike about the app?

  • What time of day and where do you usually use the apps?

  • Do you set up fitness goals? What are other factors that may influence you meeting your goal?

  • Do you exercise in the morning, during lunch or after work? Where do you prefer to exercise?

  • Do you use apps to track and follow your peers?

  • Could you walk me through how you were using this app?

  • What’s the data that you keep track of?

  • If you can make an upgrade to the app, what is it and why?

Screen Shot 2020-12-02 at 8.58.01 PM.png
Affinity+Map.jpg

FINDINGS

  • Young Adults’ main motivation to exercise is to reach a fitness goal.

  •  Participants spend an average of 30 min dedicated to exercising 3 times a week.
    They are motivated to see their peers’ progress through the app.

  • Participants like the fact that they can log fitness metrics.
    However, suggest that apps are lacking personalized features.

  • Current premium or online subscription services aren’t as effective

GOAL

  • Our new product should focus on challenging the participants to keep up with their friends and setting up virtual activities like group fitness.

  •  Our new product should focus on improving personalized data and provide a guided journey for all levels.

WIREFRAMES

DESIGN

Using the findings, we ideated our design of the GymPal App. From the initial sketch, I applied gestalt principles to simplify the information into cards, effectively reducing the numbers of options available within our program selection screen to prevent the users from being overwhelmed with advance workouts. The end result of the MVP prototype was submitted as the final project.

mockup1.jpg