MyPalate - an intuitive recipe app

The mission of MyPalate is to become the ultimate food app, where everyone is able to enjoy regardless of your dietary restrictions.

Find recipes that are tailored to meet the needs of diabetes, chronic kidney disease, heart disease, celiac, and many more soon to come.

Role
Product Designer

Responsibilities
User Research/testing, design strategy, research planning, design sprints

Timeline: 3 months

 
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COMPETITIVE ANALYSIS

 

cooking & dietary research

We conducted a survey of 50 participants with a median age of 25. 29 were students, 14 full-time employed, 7 were unemployed.
84% were female and 16% were male participants. Roughly 60% were from North American. 50% are from the United States.

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user Insights

76% said that they do use recipes (38 out of 50). 24% do not use recipes.
For participants that use recipes, their favorite platforms include:

  • Websites: (3) BBC Food, (2) AllRecipes, (2) HelloFresh, (2) SeriousEats, (1)  BuzzFeed

  • Apps: Fernanda Fontoura's App, Albert Heijn app, deliciously ella

  • Others: Woolies, NYT Recipe of the Week, giallozafferano, Just One Cookbook,
    Nom nom paleo, "tudo gostoso", ChefKoch

  • Social Media: (5) Google,  (3) Youtube, (2) Pinterest,  (1) Tiktok,  (1) Instagram


IA / Design Systems

I worked with the product development to define accessible colors and various components within the design library.

 

USERS want

  • Easy to Read/Navigate 

  • Clear Step by Step Instructions

  • Ingredient List

  • Filter/Search

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brand direction

  • We redesigned the site experience to align with the improved app ecosystem.

  • We build responsive breakpoints using design libraries to work on various devices.

  • Introduced stories and engagement platform such as search, blog, recipe database, and notifications.

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RESULTS

  • Optimized onboarding process including the discovery and search tool

  • Improved search results for popular types of cuisines and ingredients.

  • Increased overall findability and engagement

  • Intuitive mobile and desktop brand experience

DEMO