The Sephora Collection

The Sephora Collection rebrand helped simplify the buying process for our clients. The campaign celebrated the in-house product launch through interactive touchpoints on mobile and desktop. The swipe-it, shop it widget takes a page from dating apps where users swipe left or right on their favorite to least favorite products. The screen automatically advances to all her combined “liked” products in a interesting gallery that’s easily shoppable.

The beauty uncomplicator is a fun mad-lib module based on the Sephora Collection products. This engagement tool allows her to discover and play with her choice of color, product and most important feature. Advancing from the mad-lib customization will return a results page for the client to learn more about each of their picks.

Sephora Collection

Sephora Collection rebranded in 2016 to simplify the buying process for consumers. The assortment gave consumers comparable product selections to compete with high end brands at a reasonable price point. I was the visual/motion designer for the dotcom and in-store marketing initiatives.

Get what you want (Copy)

Home Page Hero Banner

I Want Matte Lips (Copy)

Hero Window Display Banner

Holiday 360 marketing

Holiday gift giving is the end-of-year marketing campaign at Sephora.
From concepts, in-house photography, and interactive design, our team supported the 360 campaign across various channels.

Holiday Gifting Entrance Board (Copy)

Gifting Campaign design for Sephora in-store Entrance Board

holiday GIFT CARDs

Gift Cards landers for desktop, mobile and ios.

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Skin Innovation campaign

360 marketing campaign for skin care hydration at Sephora.

OOH DIGITAL AND PRINT

Sephora introduces a variety of programs such Color iQ and Mini Makeovers using large format walls and external spaces. In the omni-channel team, I had a hand in the concept and final design execution through print and digital medium.

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Email campaigns

Email Marketing